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Hoover High School

Financial literacy is a global problem. On average teens spend $2,600 per year. 64% of teens rely on gifts from family members or friends for spending money, while only 20% of teens earn money by working a job. Only 16% of Americans aged 18-26 claim to be optimistic in their financial future.

The lack of financial literacy in teens comes from a lack of education in schools and bad habits passed down from parents.

In order to solve this problem, we can't just target teens. we have to target the younger generation. So we made a board game that teaches kids financial literacy. It's fun, interactive, and engaging.

The game works by putting players in real-life scenarios where they have to make smart financial decisions. From recurring car payments, unexpected expenses, and navigating a volatile stock market, kids will learn the fundamentals of financial literacy.

Winner of the 2021 JA Company of the Year, EY Innovation Award, and FedEx Global Possibilities Award and finalist of Ralph de la Vega Global Entrepreneurship Award.

Second place winner at 2021 JA Entrepreneurship Challenge & Expo.

Annual Report


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